![]() ![]() He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. This fundamental book on deliberate creative thinking shows you how creativity can be used in a serious way, far beyond being uninhibited. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. Creative genius Edward de Bono debunks these common notions in this remarkable book. ![]() by Edward de Bono 3. Under pressure, people often think they can't be creative many more are convinced they are not creative at all because they have never been 'arty'. Serious creativity using the power of lateral thinking to create new ideas 1st ed. ![]() Research in Psychology and Behavioral Sciences. If you want to be the best, focus on your most valuable asset: the power of your creative mindĪs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. In the Blink of an Eye: Ocular Proxies of Neurotransmitters Predict Creative Ability. ![]()
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